廣告公司策劃廣告文案中最能賺錢的11個詞語：
1:免費———不管是“免費贈送”、“免費品嘗”等，只要廣告文案中出現免費一詞，這種產品一般都非常受歡迎。麥當勞咖啡的免費續(xù)杯就搶了不少KFC的顧客。
2: 健康———健康比錢重要，所以越來越多的產品都想與健康掛鉤，不要延年益壽，只要保證對健康無損害，就能讓消費者多看一眼。2002年的十大廣告語“健康成就未來”不能不說是健康二字的含金量使然。
3: 省錢———如果你的產品或服務可以幫助人們省錢，千萬不要忘記添上一個數字，相信會吸引更多人的眼球。成功代表就是天天低價的沃爾瑪。
4: 你/你的———如果廣告中不便請消費者現身說法，一句一個我，一定要把“我”換成“你”。“你將得到……”“你從此以后將……”“你的命運……”等，到處都在“為你著想。”。娃哈哈當年遵照此策略干脆出臺了一個流行廣告歌曲“我的眼里中有你”，這個我當然是指宗慶后那老爺子，而你則是掏腰包買點白不的你了。
5: 好處———消費者從廣告中看到“好處”后，心情會很激動。所以即便是產品或服務有缺點，聰明的廠家也要引領消費者往“好處”想。那句人人耳熟能詳的“你好我也好”就是明證。
6:保障/保證———大多數人都不喜歡冒險，你的產品最好能向大家保證，不會浪費錢、時間、更不會傷害健康等。如果在買方便面時，哪家包裝上沒標明“絕不添加任何防腐劑”，我敢斷言，沒人會買。
7: 快———與簡單相伴的是快，人們不僅喜歡吃快餐，還喜歡各種閃電式服務，以便體驗更多的產品與服務項目，尤其是投資產品，更是對回報急不可待。以至于作為策劃公司的我們直接運用“快速創(chuàng)造生意傳奇”作為廣告語了。
8: 簡單———大家希望產品用來享受，而不是用來學習。“您只要輕輕一摁……”“全自動……”這些詞語總是很吸引人。我今天看到-全球品牌網-了一個我想消費的在線軟件，在LOGO下邊寫著“長達24分鐘的演示”，說實在的我馬上關閉了網頁，如果是2.4分鐘，或許我現在已購買了。 9: 正是———如果你告訴消費者，這正是當前最時尚的，或者正是他要找的產品，他一定會考慮一下。沒轍，現在任何一種產品都有無數品牌等著你選擇，那感覺就像我們隨便用一個詞語GOOGLE一下，平均至少幾十萬頁，我們當然希望前邊一兩頁就有喜歡的答案。
10: 明星———如果廣告設計公司在廣告中使用了明星的名字后，可信度與吸引力也會大增。不過能請起一類明星的企業(yè)我更建議在五年內要求名人不得代言同類產品。比如說劉翔，幾乎每個國人都知道他代言NIKE，但有幾個人知道他也代表奧康。
11:專家———中國人或許世界范圍內莫不如此，普羅大眾皆信奉權威。這或許與人類向來就有的圖騰文明有關，信仰與信奉總是一脈相承。就連現在出本書，找?guī)讉€專家寫句話放在封底就能大大提高購買率。
In the advertisement is the most profitable 11 words:
1: free -- whether "free gift ", " free ", as long as the advertisement appeared in the word free, such products are generally very popular. Macdonald coffee free refill robbed many KFC customers.
2: health -- health is more important than money, so more and more products with health want to link, do not prolong life, as long as the guarantee of health damage, can let consumer look. In 2002 ten big advertisement " health achievements of the future " is not a healthy two words contain Troy.
3: save money -- if your product or service can help people save money, don't forget to add the last number, I believe will attract more people's eyes. Success is the everyday low prices of WAL-MART.
4: you / your -- if the advertising inconvenience consumers own, one one I, must take the " I " changed to " you ". " You will get ... ... " " You ever will ... ... " " Your destiny ... ... " And so on, everywhere in the " for your sake. ". Wahaha pursuant to this strategy was simply introduced a pop advertisement song " my eyes with you ", I was of course referring Zong that father, and you are not paid to buy the white you.
5: benefits -- consumers from commercials to see the " benefits ", the mood will be very excited. So even if the product or service have shortcomings, smart manufacturers will lead consumers to " benefit " thought. The phrase " Hello everyone for having heard it many times as evidenced by me ".
6: assurance -- most people don't like adventure, your product is best can assure you, not a waste of money, time, but will not harm health. If buying instant noodles, which packaging not marked on " will not add any preservatives "。
7: fast -- and simple with fast, people not only like to eat fast food, but also love all kinds of lightning service, in order to experience more products and services, especially the investment products, more is to return can scarcely wait. So much so that as corporate planning we directly use the " quick create business legend " as an advertising language.
8: simple -- we hope the product used to enjoy, but not to learn. "As long as you gently press ... ... " Fully automatic. These words are very attractive. I see today - Global Brand Network - the one I want to consumer online software, written in LOGO. " For up to 24 minutes of presentation ", actually I immediately closed the webpage, if it is 2.4 minutes, maybe now I have purchased.
9: is -- if you tell the consumer, this is the most fashionable, or he is looking for, he will consider. At present, any kind of product has numerous brands such as you choose, it feels like we can use one word to GOOGLE, average at least thousands of page, we certainly hope that the front page one or two is like the answer.
10: star -- if the advertisements use the star names, credibility and attractiveness will increase. But would a class of star enterprise I suggested in five years not to speak of similar products for celebrity. For example, Liu Xiang, almost every country people know his endorsement of the NIKE, but a few people know that he also represented AOKANG.
11: expert -- Chinese perhaps worldwide who did so, the general public can believe in authority. Perhaps with human have some totem culture, belief and faith is come down in one continuous line. Even now, a book, find a few experts to write words on the back cover can greatly improve the buying rate.
上一篇：平面設計中紅色如何搭配顏色！ 下一篇：世界三大著名設計師詳介
